与Web团队合作
Creating engaging web properties and implementing web changes is a team effort. Stakeholders and members of the web team are expected to work together to achieve results. The web team’s purpose is to not only carry out the tasks at hand, but to provide guidance and advice on how to best display web properties.
Large projects and requests should start with a meeting where both parties can relay context, 目标, 并解决任何问题或疑虑. Web team members will then work to create a final product that meets stakeholder and user needs. The web team is also trained to review content for 语法 errors and AP style and will provide suggestions for noted issues in those areas.
发布web更改, 涉众必须批准web团队这样做, 让双方的沟通变得如此重要.
The web team is responsible for assisting University stakeholders with web design, 在线用户体验, 搜索引擎优化, Web分析报告和日历更新. 联系网络团队, stakeholders should submit a request highlighting the 目标 of your proposed assignment, 以及网络团队需要的任何其他内容.
成为利益相关者意味着什么?
A stakeholder is the person who is responsible for the site’s 结果s. Stakeholders can either be identified by the college/department as the “official representative” for a page or they can be anyone with credentials that match the site’s information.
This can differ from page to page, so make sure to view the following examples:
- 例子: joyerianicaragua.com/law/people/faculty
This is a faculty page highlighting the faculty who work in the College of Law. 因此, 法学院代表(行政助理), 系主任, 教员, 等.) would be considered a stakeholder for this page and could request content updates. - 例子: joyerianicaragua.com/admissions/international/admissions-requirements
The purpose of the requirements page appears to be business related. 因此，利益相关者将是IPO. IPO将负责请求内容更新. - 例子: joyerianicaragua.com/events/uidaho-bound
该页面的目的似乎是营销 & 招聘主要集中. Thus, SEM’s marketing team would be considered the stakeholder and could request content updates. Those who work in IPO may also request content edits since they understand the admissions process and requirements. The Web team would expect SEM to coordinate with IPO on changes to make sure they are factually accurate.
The stakeholder’s job is to provide the web team with accurate content pertaining to the web property. The stakeholder has the final approval before any web changes can be published, and they are expected to communicate with the web team to ensure results.
角色 & 责任
利益相关者:
Arranges an appointment with the web team to discuss their content 目标 and desired 结果s. If the stakeholder would like to establish KPIs (Key Performance Indicators), 这也应该与web团队讨论.
Web团队:
Provides consultations to advise the stakeholder on how the web layout and user experience will affect the content strategy and help achieve their 目标.
利益相关者:
Writes, coordinates and provides any content necessary for the task. (E.g. -副本，图像，视频，链接等.)
*网页团队不负责创建内容. If you require photo, video, or graphic design services, reach out to 有创意的服务. 如果需要文案和校对方面的帮助，请联系 沟通团队.
Web团队:
Provides advice on how to best deploy web content and how users will interact with said content.
利益相关者:
Places a request with the web team and communicates the objective for a web property, providing relevant information or content for the web team to use.
当与网络团队开会时，要考虑以下几点:
- 讨论你的受众(访客). 他们是谁?? 他们的自身利益是什么? Why are they important to you and why are you important to them? We suggest grouping visitors into audience types (we call these personas).
- 为访问者定义期望的结果. 你想让他们做什么或学什么? 优先考虑这些结果. Define what success looks like for each 结果 (we call these key performance indicators --KPIs).
- 想想为什么访问者想要访问你的网站. 一旦他们到了那里, what types of content will persuade visitors to do whatever it is you want them to do. 请考虑与他们的利益结盟. 我们把这种努力称为定义内容策略.
Web团队:
基于期望的结果, 使用提交的内容, 手工艺精心设计和可用的网页属性. 网络团队成员也在那里进行编辑, 可访问性, 搜索引擎优化, 语法, 以及风格指南建议. After meeting with the stakeholder and addressing an audience, 结果, 内容策略, the web team will work to create an excellent user experience.
利益相关者:
Requests analytics reports by providing the web team with criteria and 目标 for the web properties in question. 获得最准确的分析报告, KPIs (Key Performance Indicators) should be discussed with the web team beforehand.
Web团队:
Analyzes metrics vs stakeholder 目标 and provides analytic reports and recommendations to the stakeholder.
利益相关者:
接收来自web团队的证明, which they can either respond to with their approval or request changes to the proof. 取决于任务类型和需求, the stakeholder might share this proof with others for feedback and approval. The stakeholder who submitted the request is responsible for compiling all required changes and feedback into one response for the web team member. Once the stakeholder’s approval is received, the web team will implement all changes.
Web团队:
Submits a proof to the stakeholder and makes updates based on feedback. 继续提供设计, 内容和用户体验反馈贯穿整个修订过程, 直到涉众对最终产品满意为止.
利益相关者:
Approves proof, allowing the web team to publish the web content.
Web团队:
With approval from the stakeholder, the web team member will publish web content.
利益相关者:
制定营销项目计划, 定义kpi并作为任务的项目经理, 与网站所关注的各方进行沟通.
Web团队:
Advises on how best to deploy web properties based on desired 结果s. Recommends how to track user behavior based on desired 结果s and KPIs.